Design Elements
CU Boulder has a range of design elements—both core and extended—that build on CU Boulder’s logos, lockups and seals. Primary and secondary colors and fonts as well as realistic photography work harmoniously to create a unique and recognizable signature for CU Boulder.
Color
CU Gold, Black, CU Light Gray and CU Dark Gray are CU Boulder’s primary brand colors and must be used on all projects to ensure visual consistency.Â
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Fonts
CU Boulder has a primary brand typeface—Helvetica Neue—and a secondary serif brand typeface—Noto Serif. When applied in the appropriate contexts, the fonts work together to provide visual interest and brand recognition.
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Be Boulder. Graphic Marks
The Be Boulder. graphic marks—one of the four core elements—enable CU Boulder to uniquely express its visual identity. The graphic marks provide creative flexibility for individual units to inspire audiences and help them imagine what they can achieve and become at CU Boulder.
Photography
Using authentic imagery is one of the most crucial extended design elements of the CU Boulder brand. Unaltered, realistic photography brings the university’s bold character to life.