CUBT
- CU Boulder marketing Professor Ying Zeng examines why consumers get swept up in holiday shopping madness and what they can do to shop smarter.
- New research examines how natural language processing tools can help mitigate bias in eyewitness lineup statements.
- With 25% of millennials projected to never marry, independence is becoming profitable. It’s time that U.S. businesses adapt to this growing trend, according to CU Boulder Professor Peter McGraw.
- Large companies like Amazon and Dell are enforcing a return to office five days a week. Assistant Professor Christina Lacerenza shares insights on the potential effects on employees.
- Global trends and federally mandated reformulated gas are two factors that may push gas prices up.
- CU researchers studied why investors buy into “blank check” companies that deliver few disclosures and often lackluster performance.
- Consumers often put a premium on simplicity, but that strategy can backfire, according to research by Philip Fernbach.