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For advertising students, the Pencil Award is the ultimate mark of success.

Department of Advertising, Public Relations and Media Design students have traveled to New York City with other top advertising students for 17 years for the One Club’s Young Ones competition. This year, the group of 14 students continued a long history of success at the event, bringing home silver and bronze pencils, as well as three merit awards. CU Boulder is ranked No. 4 among colleges worldwide and No. 2 in the country.

For the competition, students worked in teams to create advertising and branding campaigns for companies including BMW and TOMS. The One Club of New York, an esteemed industry trade group, presented the awards as part of Creative Week, a premier showcase of creativity in advertising, design and new media.

CMCI students won a silver pencil award for “Sentinel” in the BMW Connect category. won a bronze pencil for “The Scenic Route” in the same category. Three teams of students: ; ; and  all won merit awards.

In addition to the competition, the trip is a valuable networking opportunity for students, who spend their week engaging in portfolio reviews and visiting top agencies in New York City.