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The Division of Enrollment Management oversees campus undergraduate and graduate student enrollment initiatives, objectives and goals in collaboration with academic leadership and key stakeholders. The division strives to ensure that recruitment and enrollment plans improve the campus' academic profile, maintain access, promote inclusive excellence, focus on student success outcomes, meet campus recruitment and revenue goals, and diversify the student body.

Enrollment Management includes the following CU Boulder departments: Admissions Office, Bursar’s Office, the Office of Financial Aid, and the Office of Precollege Outreach and Engagement. The team comprises approximately 220 professional staff and 250 paraprofessional staff who are responsible for hosting over 50,000 visitors to campus annually, disbursing over $440 million in financial aid annually, developing the pipeline from K-12 to higher education and supporting students and their families with tuition payment options.