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Philip Fernbach is professor of marketing in the Leeds School of Business at CU Boulder, co-director of the Center for Research on Consumer Financial Decsion Making, and affiliate faculty of the Institute of Cognitive Science and the Center for Ethics and Social Responsibility.

After studying cognitive science at Brown University, he came to CU as a postdoc at the Center for Research on Consumer Financial Decision Making.

Fernbach states “It’s actually atypical for a cognitive scientist to end up in a business school... This is kind of a dream job for me and I feel really fortunate that it worked out this way. I love being in the business school and I love being in Colorado.”

Watch a CU Boulder Today interview on "Genetically modified foods - how much do we know?"

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