Covert product placements in TV shows increase consumers’ memories and brand attitudes, says CU-Boulder study

Sept. 23, 2013

Consumers who watch television sitcoms and see product placements through covert marketing have better memories of the products and better attitudes toward the brands, according to three joint studies led by the .

CU awarded $3.6 million for new way to produce magnesium for auto parts

Sept. 19, 2013

A professor has been awarded a three-year, $3.6 million grant from the Energy Department’s Advanced Research Projects Agency to develop a new process to produce magnesium that can be used to make lightweight vehicle parts.

Schematic

Solid-state battery developed at CU-Boulder could double the range of electric cars

Sept. 18, 2013

A cutting-edge battery technology developed at the that could allow tomorrow’s electric vehicles to travel twice as far on a charge is now closer to becoming a commercial reality. CU’s Technology Transfer Office has completed an agreement with Solid Power LLC—a CU-Boulder spinoff company founded by Se-Hee Lee and Conrad Stoldt, both associate professors of mechanical engineering—for the development and commercialization of an innovative solid-state rechargeable battery.

Image from Nanoly. Researcher.

Nanoly Bioscience to develop CU-Boulder vaccine stabilization technology

Sept. 11, 2013

Nanoly Bioscience of Boulder and the University of Colorado recently entered into an option agreement that will enable the startup company to develop a technique for protecting vaccines during delivery to rural and less-developed areas of the world.

Microgravity experiments

CU-Boulder student-built satellite slated for launch by NASA Sept. 15

Sept. 11, 2013

A small beach ball-sized satellite designed and built by a team of students to better understand how atmospheric drag can affect satellite orbits is now slated for launch from Vandenberg Air Force Base in California on Sept. 15.

Ability to delay gratification may be linked to social trust, new CU-Boulder study finds

Sept. 4, 2013

A person’s ability to delay gratification—forgoing a smaller reward now for a larger reward in the future—may depend on how trustworthy the person perceives the reward-giver to be, according to a new study by researchers at the .

Rare western bumblebees netted on Colorado’s Front Range during CU-Boulder survey

Sept. 3, 2013

A white-rumped bumblebee that has been in steep decline across its native range in the western United States and Canada appears to be making a comeback on the Colorado Front Range. A survey of bumblebee populations carried out largely by undergraduates in undisturbed patches of prairieland and in mountain meadows above campus has turned up more than 20 rare western bumblebees, known scientifically as Bombus occidentalis.

$6 million CU-Boulder instrument to fly on Sept. 6 NASA mission to moon

Aug. 29, 2013

A $6 million instrument designed to study the behavior of lunar dust will be riding on a NASA mission to the moon now slated for launch on Friday, Sept. 6, from the agency’s Wallops Flight Facility in Virginia.

Search committee for CU-Boulder College of Music dean announced

Aug. 28, 2013

Provost Russell L. Moore today announced the formation of a search committee to lead a national search for a new dean of the College of Music. John Stevenson, dean of the Graduate School, will chair the committee.

Hundreds of benefactors to bicycle farther, higher for CU-Boulder scholarships Sept. 8

Aug. 27, 2013

If the distance and difficulty of Colorado’s many organized bicycling events is any indication, a flat, 100-mile bicycle ride is not, for many riders, quite tough enough. That’s one reason the 11th annual Buffalo Bicycle Classic’s longest route will go farther and climb higher than any of the event’s courses so far. The “Buff Epic” will span 110 miles and ascend a total of 6,250 feet. It retraces much of the most mountainous section of Stage 6 of the 2012 USA Pro Cycling Challenge.

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