The holidays are right around the corner, and for many people that means heading to the mall in search of the perfect gift. But University of Colorado at Boulder Leeds School of Business Professor Donald Lichtenstein says don't let the Christmas rush get in the way of smart shopping. For many, the bombardment of gift ideas and promotions has already begun in the form of store catalogs, television and newspaper advertisements announcing sales, coupons promising savings and "wish lists" from loved ones.