CU-Boulder Professor Eben Johnson sees lessons for his marketing and high tech venture students everywhere, even from a parked car. Noticing a Tesla parked outside a local coffee shop one day, he gave himself a mission鈥攖o find the owner. 鈥淚 found and met the owner,鈥 he said. 鈥淗e turned out to be a great and personable fellow, so I asked him if he would talk to my class about being an 'early adopter.'鈥